Brand Identity Development.
Turning graphic design up to 11.
Brand Identity Design (aka branding) goes hand in hand with graphic design. Your brand works to sway how people feel about your business. It’s how you can control their impression of what you do. You’ll see plenty of freelance designers that will say they can give you a “branding package” but that’s really just a logo, some colors and a font. Sure. Those are some the graphic design components of a brand identity. In reality though, it’s an incomplete puzzle that you have to put together. It’s like building a house on sand. It might stand but will it weather the storm? Brand identity design a deep dive into the ideas that lie at the core of your business and a foundation that you can rely on.
Art Direction.
Taking concepts and bringing them to life.
To a lot of people, this sounds more daunting than it actually is. Art direction is basically overseeing and providing guidance on a project. Whether it’s a new website launch or an expansion of services, having someone who understands things from a creative standpoint is beneficial. I can help you coordinate and talk with your other creative partners like web designers, photographers and social media managers. At different times in my career, I’ve handled projects that touch ever type of media from print to motions graphics to web design. No matter the scope, I am continually looking for the best result for my clients.
Illustration, Naming, Copywriting and more.
Developing skills throughout the years.
My decade long experience comes from working as a designer for a Fortune 500 company and working as a marketing manager for a small business. Because of those two positions, I was able to wear many hats and expanded what I was able to offer to my clients over the years. Working for those businesses have taught me invaluable lessons: Be flexible. Learn more. Growth comes from experience. Creative thinking leads to creative solutions.